Why the Social Media Digital Marketing is Importance for SMEs?
You may be start up or established SME or Corporate, but there is a no big difference between presenting yourself in social media digital marketing. Social Media Digital Marketing is surface deep.
Social Media Digital Marketing is a subcategory of marketing that uses digital technology to place and sell products. Social Media Digital Marketing defined as product promotion done on social media platform. Social Media Digital marketing targets a specific segment of the customer base and is interactive. Some well known social media platforms are Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+, etc. The article discusses about why Sri Lankan SME or Start-up should use social media digital marketing and how it will create edge over industry competition?
To Attract Digital Native
Digital Native is a person born or brought up during the age of digital technology and so familiar with computers and the Internet from an early age. Digital Native is most important characteristic every business should be focus. Digital natives are considered as new breed of customers who consider technology to be an integral and necessary part of their lives. If businesses fail to attract digital natives by 2018, there sales will definitely drop in upcoming years.
Social Media Digital Marketing is Call of Developing World
As technology filters into every corner of the globe and mobile networks extend their reach and areas become increasingly urbanized, businesses are seeking to tap markets with large populations. Social media reviews are crucial to any business that wants to keep control of its online reputation. Reviewing has changed the face of social media digital marketing since the internet became a household convenience. Bad social media review to the business will affect the sales of company. Power to break is also the power to build and digital technology not only puts consumers in control, it also gives businesses primitive tools to get closer to their customers. Big data and analytics help businesses to better understand customer needs and insights. With the help of same, business can provide attention and care which were not possible previously. This usage of social media digital marketing will improves operational efficiency, reduces costs and boosts revenue.
Business operates in Digital Age
Every single company (regardless of size) has access to the internet and can reach new customers through social media and other digital avenues, it’s more important than ever to differentiate business from competitors out there. How do businesses can do that? Well, by being active in Social Media Platforms.
The social media and internet has changed the game for product development and comparison shopping, making it easier than ever before for customers to make a purchase and find the best deals. In a medium where every business can become a player, it is now critical that companies set themselves apart to achieve brand loyalty. This is where social media businesses thrive. When customers feel like they have a personal relationship with you, they will be more loyal.
But winning current age customer is very hard, because they are not loyal to brands. Customers became more selective in where they spend their money. At present Social Media Marketing and social selling happening big time and mobile became a major part of the customer journey. Customers can now compare products and services in real time and across mobile devices, which has presented a huge challenge for many brands.
Consumers Become Advocates for Business — Reviews, Rating and Customer engagements
Social media review is active among social communities where consumers leave reviews on what they felt about products & services and consumers will read the reviews and comments before making purchase. This creates consumer engagement among social communities that allows consumers to form an attachment to both business and other consumers as well. A handful of positive online business reviews are worth a great deal and can offer business benefits. Positive image to potential consumers is great deal breaker. The appearance of a number of reviews appears to be enough to give new visitors the confidence to add their own views on that particular product or service.
This means that business should be aiming to respond to customers ASAP. If they send business a message on social media, then respond within a couple of hours. Those businesses that responded back fast to customer inquiries online were more likely to see those customers come back and recommend that brand to others. The winning brands were always treated their customers with respect, great service and built a relationship with them.
Customer inquiries and feedbacks should be responded ASAP. Businesses which are responds faster in social media get more customers coming back. Businesses should focuses on keeping up with the social marketing trends and innovation. Businesses should invest time and efforts on social media to have more and more followers to win online war.
